About Jasmin Organics
Jasmin Organics is an Australian company that offers a premier range of organic skincare and cosmetic products. Products are made on certified organic farm and manufacturing facilities at the top of Mt. Tamborine, in the Gold Coast hinterland of Australia. Their goal is not only to produce effective and natural skincare but do so in the most environmentally sustainable way possible, combining the healing powers of nature and aromatherapy with the time-tested processes of science.
About The Project
The main goal of the collaboration was to strengthen the brand identity in the digital world. I’ve built a brand new website with e-commerce based on the Shopify platform and creating and maintaining Facebook and Instagram business accounts. I’ve planned, styled and shoot products collection for the website and related digital collateral. This allowed to create an extensive library of images, that were planned and shot with the end application in mind for items such as product campaigns and social media advertising. I was also responsible for brand image on trade shows and in the factory shop. The big part of the collaboration was email marketing campaigns that retained and grew their customers database.
