About Rewards 4 Earth
Rewards 4 Earth is an Australian born, loyalty rewards system based on blockchain technology with global points. It is designed to help save the planet while also rewarding customers and the businesses involved. Through a token-based system that empowers people to both earn rewards points and donate to the Rewards 4 Earth Foundation at exactly the same time. An innovative loyalty rewards program that allows customers to use their points at any participating business while doing their part for the environment at the same time. The program is based on two apps. Customers app and business app, as well as an online marketing platform.
About The Project
Regular and ongoing collaboration with Rewards 4 Earth is based on the creation and implementation of a complete marketing strategy that is aiming to position their company as a noteworthy contender against competitors and help to gain traction in the market. After establishing a strategy to roll out, we then focused on further developing branded materials and touchpoints to create a more cohesive brand user-friendly experience for customers. With multiple target markets, all with different client expectations, developing key messaging, that spoke to all potential customers was one of the first steps in executing the devised marketing strategy. Together with the marketing team engaged in the project, we have created a marketing strategy, branding, mobile app design with customer experience in mind. As well as imagery and visual styles to create a cohesive visual identity and national launch strategy.
